We often talk on our podcast about growing up in Charlotte and how we wished the city would be big and get the recognition and respect we thought it deserved. We talked about how that growth was a double edged sword. We got the nice, shiny and entertaining things but we also lost our identity and some of the institutions that made this place Charlotte. Partially, that realization was the origin of Bring Back The Buzz. It was a moniker given to us in the Revolutionary War.
It was something we as a region took great pride in from naval ships to sports teams to symbols of our local government we branded ourselves a Hornets Nest and took great pride in that. We were fighters. The two of us were lucky enough to have a mother who is a bit of a historian. She studied anthropology and thus made history a very important part of our childhood. We were privileged that she had access to all the information that the average person in this city does not. Not much of that information is readily available to the public and so it is not celebrated.
This brings me back to the Hornets uniforms. The team that made Charlotte world famous and put the town on the map. The Hornets posted a teaser on social media, an image of pinstripes last week that alluded to an impending announcement. Fans speculate that these would be new pinstripe uniforms and they were correct in their assumption. The following day they posted a video of players reactions to what we assume are the uniforms. The very next day they posted a graphic with the date 8.
Out of respect the Hornets announced that they would be delaying their reveal to the fans by a couple days and admitted that their speculation of new uniforms was spot on. This delay made two things happen. The zoom unveiling allowed media to hear directly from Hornets Senior Vice President Seth Bennett on the logic behind the design and even ask some questions. So after we share the designs of the Icon and Association jerseys with you we have jotted down some notes, thoughts and takeaways from that zoom call.
Take Our Poll. The women behind Bring Back the Buzz. Thank you mom. When we decided we wanted to fight to bring the Hornets name back 10 years ago the first person we called was you. You have always been a member of BBTB. So when our confidence wavered you provided a much needed foundation. Countless phone calls discussing ideas. Countless nights sacrificed attending our events. Countless articles proofread.
Once again thank you for everything you have done and thank you for always supporting us. We had just gotten married and lived in Greensboro when the movement started to pick up. You never complained because you believed in us.
You came to every single one of our events and for the first time in your life became a sports fan. When we started Bring Back the Buzz it was our memories as kids attending the games that provided us with the motivation to fight to bring the name back. Now being able to create those memories with you is motivation enough. A huge thank you to the Charlotte Hornets for providing the tickets. We all saw this coming, and it totally makes sense.
The Hornet attendance numbers are dropping quicker than Devonte Graham three pointers, and it was most evident last night. I was watching on TV in rainy Seattle and it was very obvious that the stands were empty. No one blames the fans for not rushing to the arena on a Tuesday night to watch two bad teams battle it out for the crown of most mediocre. I have been watching the numbers since the season started, and 5 home games in they were only down about fans per night but in the next nine they have dropped another We all know the attendance numbers are tickets paid for, not butts in seats, and by my math we are going to see the numbers continue to trend downward.
When teams like the Lakers and 76ers come in the arena, it will look better, but the reality is there will be far more midweek games vs. While the lack of interest is hurting the Hornets bottom line for sure, the innocent bystanders taking the brunt of the burden is the Season Ticket holders who were forced to make a decision on keeping their tickets before the team decided to re-set the roster.
These folks are not only having to watch a team with no chance of the play-offs and them getting crushed by the better teams in the league but the re-sale market is absolutely non existent. For the Wizards game yesterday there were Lower Bowl seats that went unsold that were 15 bucks…. This makes me wonder how many of these fans will continue to shell out 5 to 8 grand for season tickets next season, which Jordan and Co.
I was one of many that expected this team to be bad, I mean real bad, like 20 wins bad. This got me thinking, was I this far off with my estimate as they are currently on a 31 win pace? Are they actually a more talented roster that we all thought?
I decided to look at some numbers and really break down what we have been witnessing thus far this season. I think what I have found is quite interesting, and also troubling for those of us who hope to grab a high pick this year.
Short answer, YES. The stats are horrendous folks. Washington open many eyes with his break out start to his NBA career, the team as a whole is putting up terrible stats.
Some of the Lowlights include. In any other season those stats would make more sense if paired with a team struggling to win any games at all, not one currently in 9th in the East and 1. The Hornets have more wins than 10 teams in the league and are tied with 5 other teams at 8! This team against current play-off teams has been horrible, thus far they are and are losing by an average of 18 points. Their lone win was a tight home win against the Pacers, who were missing 3 starters.
Clearly this team is what I thought they would be, a young team who would struggle to defend and go through droughts on the offensive end. So why are they looking like they will end up with the 11th pick again? We all knew the Knicks were gonna be a train wreck and that the young Grizzlies would struggle. There is always a small group of bottom dwellers that are in the win range.
I went back over the last 6 seasons to illustrate my point. And I understand we are only 22 games in, but the trend is alarming, especially for a team hunting for a top 5 pick. I broke teams into 3 levels. So many teams are bad this year that only half the league is on pace for more than 37 wins, the previous low in the last six seasons is Those extra 4 teams create the massive group of mediocre to bad teams that the Hornets are a part of right now.
No one saw the Warriors only having 4 wins so far this season, but it is teams like the Blazers and Spurs that have really struggled early, and young teams like the Hawks and Kings that have not taken that next step that we thought they would, that have thrown the balance out of whack.
As a Hornets fan the idea of this weird season leading to this really bad team getting a pick outside of the top 5 is not ideal, but unless some of these teams start stacking up some wins its a very real possibility. I can be pissed about our lack of defense, Batum taking time from Cody, etc. The thing is the only time in recent history I have felt like we have done a decent jersey for the brand were the first 2 Buzz City jerseys. Beyond that we have been very bland and safe with a brand that was iconic for being bold and original.
Did the Hornets take note? They doubled down on the asinine, laughable abbreviation of our city name. Cus they think they know better and fans are gonna have to drag them kicking and screaming to make the right decision and honestly make them money like we did with the Hornets name.
The point of the city edition jerseys is to draw inspiration from the city or region you are located in. What design elements here tell the story of our region? The only part is CHA and it ignores what the city has been using for over 50 years.
And why is the Jordan logo a part of the city edition explanation? The team opted for CHA wsoctv pic. Somehow we played Brooklyn the other night and look at what these rebels managed to sneak on the floor wearing.. How about Minnesota? The 76ers? The real reason we are wearing CHA is simply because of some Jordan shoes that came out in ….
We are wearing this abbreviation because of Jordan brand knowing that they could make money of the teal and purple brand just took the broadcast abbreviation instead of doing 10 seconds of research and realizing we go by CLT. In Jordan Brand approached a graphic designer on behalf of the Hornets to carry out the design of the new logo.
On the left is our jersey concept that our designer made. On the right is the wordmark they created. The following year this company went down to Atlanta… The closest NBA city, our 85 rivalry and literally copied their own homework. Jordan brand is the one approaching these designers on behalf of the Hornets and they took an iconic and bold brand that was known for being progressive and that took risks and created these bland jerseys with a quote from the designer saying.
One often gets the feeling that the Hornets brand is becoming second fiddle to the Jordan brand as each announcement, advertisement or co-branded release comes out the Jordan logo gets bigger and bigger and sometimes comically larger than the Hornets logo who is supposedly the headliner. I just feel like we are playing it safe in order to appease Jordan Brand and Nike rather than being the trendsetters we became known as across the world. I hate the tone deaf CHA and the uninspired design.
I hate that we took something beloved and cherished by the fans and turned it into something as mediocre as the play has been on the court for the last 15 years. BUT what Hornets fans should be talking about is not whether or not Terry is worth the deal. The fanbase has already had that discussion. We may be uncomfortable with the amount of money we spent on him but that speaks to a greater concern we have with management, we do not hold that against him nor do we hold the Kemba debacle against him.
Knowing that I want to prove myself in this league and giving me that chance is bigger than anything and [their willingness] to pay me a right amount of money, it was just big and the guy that was behind all that was Michael Jordan. Do what you need to do to get him over here. This is bigger. Jordan can say that he took a step back with Cho and let him take control but the evidence is stacking up to the contrary.
No fan wants him to be involved in talent evaluation OR in the decision making BUT we would be happy if he was just Michael Jordan to the free agents that our GM is chasing. Your ass needs to get in front of a microphone and camera and tell us what the plan is next to Mitch and explain to us why we lost Kemba. I want him to treat the Hornet s like he does Jordan Brand. If he wants to do something then work on marketing and work on the brand.
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